Kim Kardashian has scored a hit with her new video game that could bring her annual revenue reaching $200 million, it has been reported. The 33-year-old reality star has proven to be a virtual reality magnet as her free game Kim Kardashian: Hollywood ranked number three on Monday on the iTunes charts. Kim released the video game on June 25 ranking as high as second in the most-downloaded free apps category, and Bloomberg suggest that it could be the star’s most lucrative venture yet.Watch the trailer after the break
‘This project has been an amazing experience. I’m so excited that people are enjoying the game!’ Kim told E! News in an article on Monday. ‘I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game’s design details and continue to do so with the updates we are bringing out,’ she added.
Kim Kardashian: Hollywood could reach $200 million in annual revenue, said Cowen & Company analyst Douglas Creutz in a recent Bloomberg article. ‘Obviously, Kim Kardashian’s brand has driven people to download the game. But at this point, the game has taken on a life of its own,’ said Creutz. Shares of San Francisco-based game creator Glu Mobile have risen 42 percent since the game’s release. The free game allows players to buy digital accessories for real money with $5,000 in virtual money costing $4.99 in US dollars. A pair of high heels cost about $4,000 in the game.
The objective of the game is to ‘create your own aspiring celebrity and rise to fame and fortune.’ Kim provides advice to players to help them maneuver their way to the coveted A-list celebrity status. ‘Dating famous people will get you more fans, too,’ virtual Kim instructs gamers. Kim also has established clothes, cosmetics and jewelry lines.