FA Cup To Be Renamed Emirates FA Cup In A 3-year, £30m Sponsorship Deal


Arsenal won last season's FA Cup competition, which will be rebranded the Emirates FA Cup

The FA Cup, the oldest knockout football competition in the world, is set to be rebranded as the Emirates FA Cup in a new £30million sponsorship deal. In a move that will upset traditionalists, the FA are understood to have secured a three-year contract with Emirates Airlines. The deal, due to be rubber-stamped by the FA board on Thursday, is believed to be worth at least £10million a year — but comes at a cost for lovers of the 144-year-old competition.