Caitlyn Jenner Reportedly Set To Star In A Beauty Campaign For MAC Cosmetics


Big reveal: Caitlyn Jenner, formerly Bruce Jenner, is reportedly in talks to star in a MAC Cosmetics Viva Glam ad campaign

Caitlyn Jenner could be set to follow in her model daughter Kendall’s fashionable footsteps. Just days after the 65-year-old appeared as a woman for the first time on the cover of Vanity Fair, she is already reportedly being considered to star in her own beauty ads, following the lead of Estee Lauder campaign star Kendall, 19. According to HollywoodLife, the woman formerly known as Bruce Jenner may soon become a spokesperson for MAC’s Viva Glam campaign, a position previously held by Lady Gaga, Fergie, Nicki Minaj, Rihanna, and Christina Aguilera.

Going girly: This morning, the Today show aired a sneak peak of Caitlyn's E! documentary, in which she applies make-up and wears nail polish

Viva Glam is no stranger to diversity. MAC has also chosen drag queen RuPaul, singer Elton John, and lesbian singer K.D. Lang to promote the initiative, which donates 100 per cent of the proceeds from all of the line’s product sales to the MAC AIDS Fund. The line includes both lipstick and lip gloss, and the sale of each product can provide one pair of school shoes for a child orphaned by AIDS, 14 blood glucose monitoring strips, or 23 female condoms.

‘Caitlyn would be the perfect spokesperson because Viva Glam is about working with and celebrating celebrities that are bold, influential and not afraid to speak their truth,’ an insider told HollywoodLife, adding that the ads would be for 2016.

A spokesperson for MAC Cosmetics told Daily Mail Online that while as of now, they ‘have not signed Caitlyn as a spokesperson’, they are supportive of her.

‘MAC Cosmetics is a brand that embraces all ages, all races and all sexes, and is a longstanding supporter of the LGBT community,’ the statement continued. ‘We are inspired by Caitlyn Jenner, [and] her personal journey and we admire her courage and beauty.’