Adele’s ‘Hello’ Video Viewed 1 Million Times Per Hour In Its First Two Days

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Since the British pop star released her new single “Hello” on Friday, the video has been viewed more than 90 million times. According to YouTube, during the first 48 hours, it was played one million times per hour, making it the biggest video debut of the year. The highest peak was 1.6 million views in an hour, beating out the highly anticipated “Star Wars: The Force Awakens” trailer, which topped out at 1.2 million views in its most fruitful hour.

“Hello” also set a record for music-video site Vevo, which reported yesterday that the single-day view total for Friday, Oct. 23 was 27.7 million views. Vevo tallies views by combining data from their own Vevo.com platform and partner sites, including YouTube. The previous record holder was Taylor Swift, whose “Bad Blood” video garnered 20.1 million views on May 17.

Watch the video below:

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